Szabolcs Petho portrait

Szabolcs Petho

Product Designer

Global Player CTV shown on a television in a living room, displaying live radio stations and new episodes.

Bringing Global Player to connected TV

I initially shared responsibility for design direction with the Lead Product Designer, then led detailed design and delivery of Global Player for a new connected-TV platform.

Designing the full TV journey

I adapted Global Player’s audio and video experience for a television viewed from across the room and controlled with a remote. The design covered live radio, catch-up, podcasts, video, search, library, playback, account management, and error handling. I designed how people could move from finding content to playing it, with clear navigation and focus states for remote control.

Global Player CTV live radio navigation and brand hub, with station brands and programme content.

Live radio navigation and the brand hub.

Global Player CTV player screen.

Playback designed for a large screen and remote control.

Radio selection exploration for Global Player on connected TV.

Exploring ways to choose a station.

Mini playbar and player exploration for Global Player CTV.

Exploring the mini player and playback controls.

A design system made for TV

I created a TV design system with 39 components and variants for different content and interaction states. I grouped the library into blocks, buttons, cards, dialogs, navigation, playable content, and utilities. The guidance covered layout, navigation, and focus behaviour so designers and developers could apply the patterns consistently.

Patchwork of reusable components from the Global Player CTV design system.

Components and variants from the TV design system.

Documentation for the Global Player CTV design system.

Guidance for using and navigating the component library.

Delivery and what came next

I worked directly with a third-party development team, refining the designs as they were implemented, checking component specifications during development, and supporting design QA. I also led discovery and design for a possible next phase, exploring subscriptions and premium content on CTV.

Status

The application is not yet publicly available. Any effects on retention, engagement, or switching between devices remain goals, not measured outcomes.