Oasis Tour Campaign Assets

I designed a suite of personalised campaign assets for an Oasis tour and Radio X Oasis engagement experience, covering the countdown before a user's show date and the on-the-day concert journey.

Personalised Oasis concert ticket campaign asset.

The outcome

The assets contributed to a cohesive, interactive countdown experience, driving engagement among fans and increased listening hours by encouraging them to tune in to Radio X Oasis.

Overview

For an engagement campaign tied to the Oasis tour and Radio X Oasis, I designed a suite of assets to deliver a personalised experience for fans in the lead-up to their show date. The campaign collected each user's city and concert date, dynamically generating tailored visuals at every stage of the countdown.

My role

I was responsible for designing the complete asset set, ensuring each piece was flexible for personalisation and visually consistent with the Oasis and Radio X brand.

Blank Oasis concert ticket template for personalised show details. — Personalised ticket template dynamically populated with show details.

Oasis countdown timer campaign asset. — Dynamic countdown timer for the days, hours, and minutes until the show.

Key assets designed

I created a blank Oasis concert-ticket-inspired template that could be dynamically populated with the user's show details. The design echoed classic Oasis visuals while providing a canvas for personalised data.

A dynamic countdown timer helped fans track the days, hours, and minutes until their show.

Oasis city weather forecast campaign asset. — Weather asset for each show location to help fans plan and build anticipation.

Oasis on-the-day gig schedule campaign asset. — On-the-day schedule asset with set times and key concert information.

Driving listening hours

A key objective was to drive listening hours to the newly launched Radio X Oasis station, which plays non-stop Oasis anthems and exclusive content 24/7, soundtracking the summer for fans and building excitement for the tour.

Approach and highlights

focused on clarity and instant recognition, using Oasis-inspired typography and colour palette mixed with Radio X branding
ensured all assets were modular so they could be easily updated
collaborated closely with the CX team to iterate on feedback and align with technical requirements for personalisation